The Sunshine City Nickname

Evening Independent Sunshine OfferEver wonder how the “Sunshine City” got it’s title? Starting in about 1910 St. Pete’s Evening Independent newspaper guaranteed a free paper to subscribers on days the sun didn’t shine. This was known as “The Sunshine Offer.”. The offer stood for decades, and earned St. Pete the nickname of “The Sunshine City,” which still stands today.

The paper closed its doors in the 1980s, and the offer for a free paper stood until that time.

How did the paper know if the sun shone at all that day? There was a machine that measured light level and would accurately record whether the sun came out so the staff didn’t need to peer up at the sky… waiting.

Here is an ad for the paper from 1922.

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